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What Do Millennials Expect from Real Estate Agents?

In a previous post, we examined data from the National Association of REALTORS® 2019 Home Buyers and Sellers Generational Trends Report. We looked at the particular buying trends among millennials — how their income compares with current housing prices, why, where and what they choose to buy, and how they searched and ultimately found [...]

By |2019-09-11T11:14:25-04:00September 13th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

The Buying Trends of Millennials

A few months ago, the National Association of REALTORS® (NAR) published its 2019 Home Buyers and Sellers Generational Trends Report. This year's report is chock full of data culled from 7,191 responses to a 129-question survey. For the purposes of this article, we'll home in on the largest group of current homebuyers: millennials. Having [...]

By |2019-09-04T11:10:05-04:00September 6th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

7 Things to Do to Assess Your Client’s Needs

Understanding your client’s particular needs from the get-go is important. Naturally, some clients may not know what they want until they see it. But, by capturing a client’s requirements upfront, you create a shared point of reference that can be modified as you and your client move through the home buying process. Here are some [...]

By |2019-08-28T09:42:15-04:00August 30th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

The #1 Marketing Technique for Building Relationships

Real estate marketing is all about building relationships. Whether you're looking for new clients or networking to increase your database of possible referral partners, your focus is on building one-to-one relationships. As a real estate agent, you have a number of ways to make those positive connections. Traditional marketing tools including lawn signs, mailers, [...]

By |2019-07-31T15:43:42-04:00August 2nd, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Why You Should Be Marketing Multi-Unit Properties to Millennials

It's clear that millennials face significant challenges when it comes to buying their first home. Currently, 44.7 million former students are burdened by debt as a result of their efforts to attain a degree. With 11.4% delinquent by 90 days or more and another 5.1 million borrowers 360 days delinquent, finding the cash for [...]

By |2019-07-24T13:27:01-04:00July 26th, 2019|Categories: Marketing|Tags: |

Build on Your Marketing Strengths

Successful marketing gets results. But to get results, you need to set realistic goals. How many new customers? How many referrals? What kind of dollar volume do you need to generate? Defining your goals is the first step in building a marketing plan. Goal setting isn't just how much business you wish you had, [...]

By |2019-07-17T14:01:26-04:00July 19th, 2019|Categories: Marketing, Real Estate Agents|Tags: |