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4 Things Your Clients Really Want from You

Every potential homebuyer has a set of unique needs. Maybe they're looking for a particular neighborhood, style of home, or number of bathrooms. Most important, though, is a client’s unique financial situation. What can they afford? Personal preferences and financial considerations play key roles in the house hunting process. That said, what are those bottom [...]

By |2019-03-19T15:19:31-04:00March 22nd, 2019|Categories: Marketing, Real Estate Agents|Tags: |

The Art of Effective Communication

In large organizations, marketing often appears to be at odds with sales. One is driven by commissions, the other is focused on messaging. Real estate agents, though, are responsible for both. Generating business requires the persuasive talents associated with marketers, while sales works to meet customer expectations and close the deal. The secret to bridging [...]

By |2019-03-12T12:24:30-04:00March 15th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

5 Commitments Every Real Estate Agent Should Make

From time-to-time, it's a smart idea to step back and take a good hard look at ourselves. For marketers, this means examining the values you bring to your brand. Market conditions, economics, politics — even the weather — affect our day-to-day behavior and attitude towards our work. Even the most disciplined among us can be [...]

By |2019-03-07T12:27:07-04:00March 8th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

5 Ways Real Estate Agents and Loan Officers Can Work Together

There is no better symbiotic relationship for growing referrals and generating business than that of the real estate agent and loan officer (LO). Agents have preferred lenders and LOs they can count on to shepherd their clients' mortgage loans through to approval — and LOs get a steady stream of business they can depend on. [...]

By |2019-02-27T11:21:50-04:00March 1st, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Turn Your Marketing Content into a Webinar

One of the best things about building a solid marketing content library is the ability to repurpose that content for other channels and formats. Real estate content is ideally suited for the webinar format. Once you’ve created and conducted a webinar, you can make it available through just about every channel. You can even post [...]

By |2019-02-20T14:09:31-04:00February 22nd, 2019|Categories: Marketing, Real Estate Agents|Tags: |

How Refined Are Your Negotiating Skills?

One of the most important skills every real estate agent needs to have is the ability to negotiate a successful sale. Keeping a sale on track and negotiating a final price, though, only looks easy after the fact. Whether you represent the buyer or the seller, those final weeks prior to closing can be contentious. [...]

By |2019-02-12T14:34:06-04:00February 15th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

What Is Engagement Marketing?

Engagement marketing goes by many different names. You may have heard it called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," "participation marketing," "loyalty marketing," or "special events." All of these names boil down to the same concept, though, which can best be described by Marketo: Engagement marketing is the use of strategic, resourceful content [...]

By |2019-02-06T13:23:52-04:00February 8th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Housing Market Update for January 2019

Looking back from the vantage point of a new year, it's hard to determine what kind of market conditions we'll see come spring. As of this writing, the U.S. government has been closed for one month and, by the end of this week, government employees will be missing their second paycheck. The rough and tumble [...]

By |2019-01-23T13:22:51-04:00January 25th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Soft Skills Marketing in Real Estate

The various nuances of marketing — open rates, conversions, sell-through rates, etc. — don't concern your clients. Anyone who's been in sales knows it's not the details that a customer cares about, it's the experience they've had. Post-close surveys boil down to one important question: "Would you be willing to recommend me to a friend [...]

By |2019-01-15T16:50:20-04:00January 18th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

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