Your Yearly Marketing Review Checklist

Marketing is an ongoing process, but the new year offers an opportunity to reassess your marketing message and to refresh the look and feel of your brand. What’s working? What’s not? Where could you improve or expand? Use this checklist to begin the evaluation process. → Marketing collateral: Business cards, brochures, flyers, etc. Is it [...]

By |2019-01-09T12:21:14+00:00January 11th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

A Millennial Refresh for Real Estate Agents

Millennials — those born between 1980 and 1996 — are now in charge. And, like generations before them, as the responsibilities of work and family increase, they've begun to plan for their future. One tried and true way to built wealth and secure that future is by purchasing a home. Building trust with millennials Building [...]

By |2018-12-26T11:03:36+00:00December 28th, 2018|Categories: Marketing|Tags: |

8 Reasons Why Every Real Estate Agent Needs a Mentor

Human beings learn from others naturally. As young children, we imitate our parents. As teenagers, we look to our peers for role models — sometimes with mixed results. When it comes to the business world and home sales in particular, finding the right mentor can make all the difference. Benefits of Having a Real Estate [...]

By |2018-12-18T11:30:19+00:00December 21st, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Own Your Professional Development

With a new year comes new personal and professional goals. It's a time for resolutions. Some that will be kept and others — that gym membership maybe — that will not. One aspect of our careers that we often overlook is professional development. Sure, your HR person or manager will touch on professional development in [...]

By |2018-12-13T13:16:29+00:00December 14th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Housing Market Update: December 2018

There's no question that 2018 has been a challenging year for the housing market — despite low unemployment and a strong economy. Since our last Market Update in September, housing prices and have continued to rise. Trade tariffs put in place by the Trump administration have begun to take a toll on the economy as [...]

By |2018-12-06T09:44:52+00:00December 7th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

9 Charities Assisting the Victims of California’s Wildfires

To date, the recent wildfire in Northern California has left 81 dead and more than 1,000 residents missing from Paradise and surrounding communities. The worst fire in the state's history has destroyed more than 18,421 homes and other buildings over more than 100,000 acres. The "Camp Fire," "Hill," and "Woolsey" fires have forced more than [...]

By |2018-11-29T10:45:19+00:00November 30th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

3 Ideas for Making the Most of Valuable Content

What you choose to publish, forward, and link to reflects who you are. The content you publish becomes synonymous with your brand. And relevant, valuable content will keep potential customers and referral partners coming back for more. Just say no to one and done Whether you're creating it yourself or you're part of a larger [...]

By |2018-11-20T13:19:34+00:00November 23rd, 2018|Categories: Marketing, Real Estate Agents|Tags: |

A Season of Thanks: Showing Appreciation for Clients, Partners, and Colleagues

As we enter the holiday season, it seems only right to take a moment to show those clients, referral partners, and colleagues our appreciation. Thanksgiving through New Years is a great time to say thanks for their business, support, and friendship. Receiving a handwritten note of thanks is a reminder of time spent searching for [...]

By |2018-11-14T12:24:39+00:00November 16th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Write Your Own First-Time Homebuyer Guide (Part II)

For first-time homebuyers, knowing what to expect can make all the difference between a smooth home buying experience and a stressful one. In Part I, we focused on educating our first-timer on the financial aspects of home buying and the mortgage loan process. In Part II, we will look at the questions first-time homebuyers should [...]

By |2018-11-07T12:00:22+00:00November 9th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Write Your Own First-Time Homebuyer Guide (Part I)

Sharing your experience and expertise has its benefits — have you ever considered creating your own first-time homebuyer's guide? In addition to providing useful information, you also have an opportunity to make your pitch. For real estate agents comfortable with creating content, there are two approaches to choose from. The first is to focus primarily [...]

By |2018-10-31T14:13:18+00:00November 2nd, 2018|Categories: Marketing, Real Estate Agents|Tags: |

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