Let’s Chat! Could Your Real Estate Business Benefit from a Chatbot?

Chatbots are a great way to ensure leads (and existing customers) get instant, quick service, even when you're away from the desk or closed for business. They can also help streamline your lead intake and marketing processes, while also increasing your internal efficiency and cutting costs simultaneously. Best of all? They’re affordable, easy to [...]

By |2019-09-17T16:53:36-04:00July 23rd, 2019|Categories: Real Estate Agents, Technology|Tags: , , |

Builders: Here’s the Smart Home Tech Today’s Buyers Want

Many homebuilders are now offering “smart home” packages, but the truth is, not all smart technology is created equally. More importantly? Not all smart home tech is desired equally — at least not with today’s discerning homebuyers. Though a catch-all “smart home” offering might get buyers in the door, it’s not ultimately what will [...]

By |2019-08-22T10:48:41-04:00April 5th, 2019|Categories: Purchase|Tags: , , |

7 Tips for Texting Every Real Estate Agent Should Know

Texting can be a great way to build rapport with clients and partners, as well as speed up the entire real estate funnel from start to finish. Need feedback on an offer? Send a text. Want to tell your buyer about a brand new listing that just went out? Shoot over an SMS. Want to [...]

By |2019-04-08T16:53:52-04:00February 4th, 2019|Categories: Marketing, Real Estate Agents|Tags: , , , , |

13 Technologies Helping Agents Up Their Game

Technology has continued to change the real estate industry. It has given real estate agents the opportunity to work more efficiently, productively, and have a more flexible workflow. Agents are no longer chained to their desks and can successfully follow up with clients while hosting an open house or while on the go. Take [...]

By |2019-08-16T17:34:05-04:00January 2nd, 2019|Categories: Real Estate Agents, Technology|Tags: , , , |

The Future of Pre-Qualifying for a Mortgage — It’s Now in One Text

Doesn’t it seem like the first step in accomplishing almost anything is always the hardest? That common paralysis happens to people all the time in a variety of circumstances, especially when decisions can be life-changing. One of those big events under the “life-changing” category? Buying or refinancing a home — something Embrace has a lot [...]

By |2018-11-16T11:47:14-05:00November 16th, 2018|Categories: Company, Purchase, Refinance, Technology|Tags: , , , , , , , , |

What Real Estate Agents Should Know About Cryptocurrency and Blockchain

If you pay attention to real estate news, you know cryptocurrency (like Bitcoin) are making a splash in the industry. From all-Bitcoin offers to the constant stream of new blockchain buying tech that’s emerging, these unique, innovative, and ever-evolving financial tools are all the rage. But for the average industry participant — one used to [...]

By |2018-10-30T11:06:46-04:00October 30th, 2018|Categories: Real Estate Agents, Technology|Tags: , , , , |

Are Robots Gunning for Your Job?

Robots taking over the world has been a common theme in science fiction. But as technology has progressed, much of what used to be viewed as fiction has become reality. Even in our industry, automation is quickly transforming the homebuying experience for borrowers and lenders. And there have been tremendous benefits — so much [...]

By |2019-08-22T10:38:35-04:00October 6th, 2018|Categories: Loan Officers|Tags: , |

What Are the Best Real Estate Apps for Home Renovations?

Thinking of renovating your home? Want to make some upgrades or replace some outdated elements? You’re not alone. Remodeling is on the rise, and whether it’s due to home prices increasing or the popularity of TV shows like “Fixer Upper,” one thing’s for certain: some of the best real estate apps are out there to [...]

By |2018-09-21T14:54:51-04:00September 24th, 2018|Categories: DIY, Home|Tags: , , |