marketing

Everything You Need to Know About Starting a Real Estate Webinar (Plus a Few Topic Ideas!)

Webinars can be a great way to show off your expertise and increase visibility for your business. And if you’re already doing live seminars? They can save you serious cash and hassle, too. Are you thinking of kicking off a few webinars to grow your client base? Just want to up your marketing game [...]

By |2019-11-19T10:08:55-05:00November 19th, 2019|Categories: Marketing, Real Estate Agents|Tags: , , , |

Launching Your Own Local Real Estate Podcast

Podcasting can be a great way to show off your expertise, generate leads, and even create extra income. But it’s not a fly-by-night strategy. Creating your own real estate podcast — as well as drumming up listeners for it — requires some work, and you’ll need the right equipment, skills, and dedication to make [...]

By |2019-10-15T10:20:14-04:00October 15th, 2019|Categories: Real Estate Agents|Tags: , , , |

Let’s Chat! Could Your Real Estate Business Benefit from a Chatbot?

Chatbots are a great way to ensure leads (and existing customers) get instant, quick service, even when you're away from the desk or closed for business. They can also help streamline your lead intake and marketing processes, while also increasing your internal efficiency and cutting costs simultaneously. Best of all? They’re affordable, easy to [...]

By |2019-09-17T16:53:36-04:00July 23rd, 2019|Categories: Real Estate Agents, Technology|Tags: , , |

5 Best Practices When Pitching Yourself via Email

We probably spend more time on email than anything else, making it one of the most direct and successful ways to communicate with prospects looking to obtain a mortgage loan. When pitching yourself via email, you want to keep it short and sweet, but with plenty of quality information that helps you seal the deal [...]

By |2019-06-18T12:05:07-04:00June 15th, 2019|Categories: Loan Officers|Tags: , , |

3 Keys to Succeeding in a Rising Interest Rate Environment

For years, we've enjoyed historically low interest rates, but those days seem to be over. As of this writing, the benchmark 30-year fixed-rate mortgage is inching toward 5%, while the Fed seems poised to raise rates several more times in the coming year, which threatens to put a damper on home sales. Before panicking, [...]

By |2019-08-16T17:48:26-04:00October 4th, 2018|Categories: Loan Officers|Tags: , , |

5 Tips for Successful Social Networking

Three-quarters of Americans use some form of social media, spending 90% of their waking hours connected to Facebook, LinkedIn, Twitter, or Instagram. Along the way, the debate over whether social media is acceptable in the workplace has almost vanished. In the mortgage industry, social media use is not only acceptable — it’s a requirement [...]

By |2019-10-22T16:02:35-04:00September 15th, 2018|Categories: Loan Officers|Tags: , , |

How to Convert More Online Real Estate Leads

Getting real estate leads from your website, Facebook page, or Instagram account is great — but that alone won’t equal more clients (or more commissions). Unless you have the tools and systems in place to cultivate those leads, nurture them, and convert them, they really won’t have an impact on your bottom line at all. [...]

By |2018-08-29T22:53:29-04:00August 29th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , , |

Easy Ways to Enhance Your Real Estate Listings

A great listing is the foundation for any property sale’s success — no marketing strategy, no outreach technique, and no open house event can make an impact without one. Fortunately, improving your listings and enhancing their value doesn’t have to take a whole lot of time or effort. In fact, with just a few extra [...]

By |2018-07-10T08:09:02-04:00July 10th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , , |

Using Technology to Enhance Your Old School Methods

With millennials now making up the largest segment of homebuyers, technology — especially for real estate agents — is more important than ever. Millennials are tech pros, and they expect tech to be a part of virtually every transaction they embark on. And buying a home? That’s the granddaddy of all transactions. As a Realtor®, [...]

By |2018-08-10T07:36:31-04:00May 29th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , , |