Webinars can be a great way to show off your expertise and increase visibility for your business. And if you’re already doing live seminars? They can save you serious cash and hassle, too.
Are you thinking of kicking off a few webinars to grow your client base? Just want to up your marketing game in the new year? Here’s what you need to know about starting a webinar as an agent.
Starting Your Own Real Estate Webinars
As with most new ventures, the first step is the hardest. Fortunately, real estate webinars have exploded in popularity in recent years, and there are a lot of successful hosts whose footsteps you can follow in.
Want to have wildly successful webinars just like them? Start with these four steps:
1. Establish your goals.
Before you can start recording your first webinar, you first need to nail down what you’ll be focusing on in your efforts. Are you trying to establish yourself in some sort of niche or specialty field? Are you looking to connect with buyers and sellers in only your specific market? Do you want to recruit more agents to join your brokerage?
Take some time to think about your goals and ideal audience, and hone in on what content they may find valuable. What would they want to learn? What would they expect from an expert in their fields of interest? Use this to guide your webinar strategy from the get-go.
2. Set the foundation.
Next, it’s time to put the pieces in place to actually record your webinar. There are several webinar-specific platforms you can head to, like GoToWebinar, Livestorm, Webinarjam, ClickWebinar, and more. Most of these include tools for recording your webinars, promoting them, and even interacting with your viewers in real-time. On set-ups like Livestorm’s, you can even teach online courses, incorporate guest participants, and conduct interviews.
3. Give it away for free — but don’t forget the opt-in.
There’s no problem with offering your webinars for free, especially if they help establish you as a leader in your niche or field. But while you might not charge a fee, you do need to have some sort of gateway in place to ensure you know who’s watching and how you might contact them after the fact (both for marketing and follow-up purposes!)
Your best bet is an opt-in page before your webinar. Make sure it requires a name, email address, and other contact info before the guest can move forward.
4. Promote, promote, promote.
Just like that old saying about the tree falling in the woods, your webinar won’t have an impact if you can’t drum up exposure for it, so make sure a good promotional strategy is on paper before you launch your first release.
You’ll want to promote your webinars through these channels:
- Social media (yours and your brokerage’s, if possible)
- Your email signature
- Your website
- The sites and social accounts for your vendors and partners
- Your email marketing list
At the outset, you might also consider a few promoted ads on Facebook and Twitter. These platforms allow for some pretty drilled-down targeting, so they’re a great way to get your course in front of the right audience, right away.
8 Real Estate Webinar Topic Ideas
Now that you’ve got a larger strategy in place, it’s time to get down to the nitty-gritty: What the heck will you talk about in your webinars?
There are a lot of places you can go with your content, and the best choice really depends on those goals and the target audience you defined earlier. Here are a few ideas to get the wheels turning:
- Market updates and data, including mortgage rates, local home prices, days-on-market stats, etc.
- Process-related topics, like finding a mortgage lender, finding listings, touring properties, and more
- Marketing tips, covering social media, email, and more (this shows clients you know how to market a listing on their behalf!)
- Buying and selling tips, especially as they relate to the current marketplace (buyer’s market, seller’s market, etc.)
- Investing advice, aimed at home flippers, landlords, short-term rental property owners, etc.
- Niche-specific topics targeting luxury buyers, first-timers, sellers, veterans, and other small audience groups
- Financial topics, including determining your price range, saving for a down payment, prepping your credit, and more
- Home maintenance and safety tips, to continue delivering value even after your clients have bought a home
Be sure to devise some take-home gift ideas, too — like printable checklists or PDF guides. These will help potential clients as they prepare to buy or sell, and it will keep you top of mind while they do it.
Partnering up — both online and offline — can also help you increase visibility and bring in more clients. Want a mortgage lender you can partner with for long-term, mutual growth? Then contact Embrace Home Loans today to learn more.