Real Estate Agents

New Season, New Marketplace?

As we roll up on the first day of fall 2018, it's a good time to take a look at where we are in the real estate and mortgage marketplaces. Where are we? And where are we going? For the past several years it has pretty much been just going through the motions. Sure, technology [...]

By |2018-09-21T10:43:17+00:00September 21st, 2018|Categories: Mortgage, Real Estate Agents|Tags: |

Mentoring to Make Connections in Real Estate

As a real estate agent, you're always looking for new ways to make connections and to build your brand. One unique way to do so is by becoming a mentor. There's never been a greater need for mentors. Whether it's mentoring an intern, or grooming an up-and-coming associate, taking someone "under your wing" can be [...]

By |2018-09-18T13:25:03+00:00September 21st, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Generation X Home Buyers and Sellers: What Agents Should Know

Generation X is the smallest generation — but they’re also one of the most active in the housing market. With the highest average household incomes of all living generations, they’re into buying, selling, investing, fixing, flipping — you name it. But that’s not to say pleasing them is easy. While sure, they’re looking to get [...]

By |2018-09-17T14:56:13+00:00September 18th, 2018|Categories: Real Estate Agents|Tags: , , , , |

Keeping Prospects Engaged Until the Right Property Comes Along

Last week, we took a look at networking the old fashioned way. This is one way to leverage face-to-face interactions — particularly with businesses and professional colleagues — to generate solid referrals. Staying close to prospects requires more than just liking the client’s most recent Facebook post or tweet. Email is another worthy communication strategy, [...]

By |2018-09-12T14:24:08+00:00September 14th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

You’re the Best — but Are Your Mortgage Partners, Too?

Best. We are all constantly peppered with "best" lists. Best places to live, work, and play are pretty common. Maybe even "best" mortgage company. Embrace has an atrium full of what we consider well-earned "best" award banners. All of those "best" lists can be somewhat subjective — but that is fine with us. The objective [...]

By |2018-09-12T16:08:11+00:00September 14th, 2018|Categories: Mortgage, Real Estate Agents|Tags: |

Working with Baby Boomer Buyers and Sellers: What You Should Know

No two buyers or sellers are alike, especially if they hail from different generations. Millennials, baby boomers, Gen Xers — they each come with unique preferences, research styles, and financial resources. And honing in on these generational differences? That’s what will set you apart from other agents in the area (as well as help you [...]

By |2018-09-12T10:37:32+00:00September 12th, 2018|Categories: Real Estate Agents|Tags: , , , |

Rents, Home Prices, and the Windy City: The August Real Estate News You Might Have Missed

The real estate industry is constantly in flux. New technologies are emerging every day, and trends, prices, rates, and everything in between change just as often. Unless you’ve got a ton of free time (or it’s your job, like me!), following all these headlines can be pretty difficult. And gleaning just how each bit of [...]

By |2018-09-07T08:47:44+00:00September 7th, 2018|Categories: Purchase, Real Estate Agents|Tags: , |

Brush Up on Networking the Old Fashioned Way

It may be hard to believe, but the long hot summer of 2018 will soon be coming to an end. This means that Chamber of Commerce meetings, trade shows, industry conferences, and events are already scheduled for the fall. Are they on your calendar? Because adding to your database of potential clients and referral partners [...]

By |2018-09-04T15:07:43+00:00September 7th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Most Expensive Cities to Buy in the World: How Many in the U.S.?

Think housing prices in your market are bad? Other places in the world have it even worse. In fact, New York City was the only city in the U.S. to make it on Money Inc.'s list of the "20 Most Expensive Cities to Buy a Home in the World." The other 19 cities were all [...]

By |2018-09-05T15:11:53+00:00September 7th, 2018|Categories: Mortgage, Real Estate Agents|Tags: , , , |

Millennial Homebuyers: Everything Agents Need to Know

As a real estate agent, it’s important to realize that not all buyers are the same — especially when you’re talking about different generations. Millennials, Boomers, and Gen Xers all come with unique needs, preferences, and buying styles. If you want to make sure they end up satisfied (and will refer you to others), you’ll [...]

By |2018-09-06T12:36:46+00:00September 6th, 2018|Categories: Real Estate Agents|Tags: , , , |

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