Real Estate Agents

9 Benefits of Automating Your Email Campaigns

Email marketing campaigns are one of the best ways to convert new clients, or nurture past clients and referral partners. Creating and distributing an effective email campaign involves database management, content creation, graphic design, and setting parameters for distribution — work that most real estate agents don’t have the time or expertise to execute properly. [...]

By |2019-04-18T10:04:33-04:00April 19th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

4 Tips for Succeeding as an Introverted Real Estate Agent

On its face, the idea of an introverted real estate agent might seem contradictory. After all, don’t agents need to interface with buyers, sellers, and their professional network daily? Don’t they need expert sales skills and a hard-lined negotiating strategy in order to get the best deals? Aren’t they communicating, coordinating, and interacting constantly on [...]

By |2019-04-15T17:07:48-04:00April 16th, 2019|Categories: Real Estate Agents|Tags: , |

7 Essentials for a Successful Drip Email Marketing

Email marketing continues to be an effective way to reach new clients and nurture past customers. Drip campaigns — that is, a series of timely and informative emails delivered over a set period of time — keep clients in the loop and your name top-of-mind. Creating and distributing a drip campaign effectively has never been [...]

By |2019-04-11T14:37:15-04:00April 12th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Fraud in Real Estate: How to Protect Your Clients (And Yourself)

Fraud is a rising problem in the real estate world. Buyers are losing huge down payments due to increasing instances of wire fraud and hackers. While renters, on the other hand, are losing out on entire properties — not to mention associated security deposits — thanks to fake landlords and duplicate listings that aren’t even [...]

By |2019-04-10T16:17:06-04:00April 9th, 2019|Categories: Real Estate Agents|Tags: , , , |

4 Signs That Spring Sales Will Be Strong

Maybe it’s just the blue sky and sunshine or renewed stability in the stock market, but I’m feeling optimistic about the spring selling season. Here’s why, according to the experts: Interest rates. Last fall's rise in interest rates slowed buyer activity and led to an overall slowdown in home sales and price growth. The good [...]

By |2019-04-08T16:49:22-04:00April 5th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

8 Ways Agents Can Survive the Busy Spring Season

The busy spring season is in full swing, and by now, you’re probably dreaming of a much-needed break away from it all. Though a week-long yoga retreat in the California hills might not be an option, there are ways you can take time for yourself to recenter, refocus, and just take a mental load off [...]

By |2019-04-08T16:49:23-04:00April 3rd, 2019|Categories: Real Estate Agents|Tags: , , , |

Mortgage Rates Are Going in the Right Direction — but What’s the Longer Term View?

This week saw mortgage rates drop more than they have in any other one week period in the last ten years. The timing couldn’t be better, as we also saw the official start of spring and the unofficial start of the home buying season — especially in those areas of the country where winter plays [...]

By |2019-04-08T16:49:27-04:00March 29th, 2019|Categories: Mortgage, Real Estate Agents|Tags: |

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