Marketing

Your Yearly Marketing Review Checklist

Marketing is an ongoing process, but the new year offers an opportunity to reassess your marketing message and to refresh the look and feel of your brand. What’s working? What’s not? Where could you improve or expand? Use this checklist to begin the evaluation process. → Marketing collateral: Business cards, brochures, flyers, etc. Is it [...]

By |2019-01-09T12:21:14+00:00January 11th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Looking Back to Move Forward: Making 2019 Marketing Resolutions

There's nothing like a brand new year to help reinvigorate your marketing game. A truly fresh start requires putting cynicism aside. It means looking back methodically at the past year to identify what worked and what didn't to prioritize your efforts in the months to come. You're missing the point if you view this as [...]

By |2019-01-02T16:03:41+00:00January 4th, 2019|Categories: Marketing, Real Estate Agents|Tags: , , , , |

A Millennial Refresh for Real Estate Agents

Millennials — those born between 1980 and 1996 — are now in charge. And, like generations before them, as the responsibilities of work and family increase, they've begun to plan for their future. One tried and true way to built wealth and secure that future is by purchasing a home. Building trust with millennials Building [...]

By |2018-12-26T11:03:36+00:00December 28th, 2018|Categories: Marketing|Tags: |

8 Reasons Why Every Real Estate Agent Needs a Mentor

Human beings learn from others naturally. As young children, we imitate our parents. As teenagers, we look to our peers for role models — sometimes with mixed results. When it comes to the business world and home sales in particular, finding the right mentor can make all the difference. Benefits of Having a Real Estate [...]

By |2018-12-18T11:30:19+00:00December 21st, 2018|Categories: Marketing, Real Estate Agents|Tags: |

9 Characteristics to Curate if You Want to be a Rockstar Agent

Being a real estate agent takes a lot of drive, dedication, and plenty of days where it seems like the to-do list just grows and grows to no end. Are you prepared for long hours and plenty of hard work? In the real estate industry, clients and their needs come first, so if you want [...]

By |2018-12-19T10:46:40+00:00December 19th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , |

Own Your Professional Development

With a new year comes new personal and professional goals. It's a time for resolutions. Some that will be kept and others — that gym membership maybe — that will not. One aspect of our careers that we often overlook is professional development. Sure, your HR person or manager will touch on professional development in [...]

By |2018-12-13T13:16:29+00:00December 14th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Housing Market Update: December 2018

There's no question that 2018 has been a challenging year for the housing market — despite low unemployment and a strong economy. Since our last Market Update in September, housing prices and have continued to rise. Trade tariffs put in place by the Trump administration have begun to take a toll on the economy as [...]

By |2018-12-06T09:44:52+00:00December 7th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

6 Smart Ways to Utilize Your Testimonials to Grow Your Business

Testimonials are gold in the real estate industry. People love to hear firsthand accounts about what it's like to work with specific agents. There is truly nothing better than having a client write great things about the work you did for them. Word of mouth is, after all, the best way to gain referrals and [...]

By |2018-12-05T10:27:29+00:00December 5th, 2018|Categories: Marketing, Real Estate Agents|Tags: , |

9 Charities Assisting the Victims of California’s Wildfires

To date, the recent wildfire in Northern California has left 81 dead and more than 1,000 residents missing from Paradise and surrounding communities. The worst fire in the state's history has destroyed more than 18,421 homes and other buildings over more than 100,000 acres. The "Camp Fire," "Hill," and "Woolsey" fires have forced more than [...]

By |2018-11-29T10:45:19+00:00November 30th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

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