Marketing

18 Things Every Real Estate Agent Should Know About Instagram

Like it or not, social media has become a critical marketing channel for everyone. Whether you're a multi-national corporation or an individual entrepreneur, Facebook, Twitter, and more have become an important part of any marketing strategy. For real estate agents, creating content and meeting deadlines for posts can be a challenge. Even with automation, [...]

By |2019-11-07T09:58:12-05:00November 8th, 2019|Categories: Marketing|Tags: |

Back to Basics: The 8 Rules of Engagement for Succeeding in Social Media

Social media (emphasis on the word social) is most effective when you are honestly engaged in reaching out to build meaningful and lasting relationships. These relationships can benefit both your business and personal life. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc. are all great vehicles for connecting with past, present, and future clients and referral sources. [...]

By |2019-10-17T11:22:16-05:00October 18th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Email Stats You Can Work and Live With

As a real estate professional, you’re always looking for ways to make the most efficient use of your time. As a marketer, you build your brand and market homes to prospects by tailoring your message for the various channels available. Through these channels, you reach potential buyers with quality content designed to convert them [...]

By |2019-10-11T08:19:36-05:00October 11th, 2019|Categories: Marketing|Tags: |

12 Ways to Improve Your Marketing Copy

One advantage real estate agents have when it comes to marketing is their smartphones. Mobile technology makes it possible to take high-quality photos and videos of the properties you're trying to sell. But, pictures tell only part of the story. A strong headline, a nuanced description, telling a story, and making a strong call-to-action [...]

By |2019-10-02T08:12:52-05:00October 4th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

What Do Millennials Expect from Real Estate Agents?

In a previous post, we examined data from the National Association of REALTORS® 2019 Home Buyers and Sellers Generational Trends Report. We looked at the particular buying trends among millennials — how their income compares with current housing prices, why, where and what they choose to buy, and how they searched and ultimately found [...]

By |2019-09-11T11:14:25-05:00September 13th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

The Buying Trends of Millennials

A few months ago, the National Association of REALTORS® (NAR) published its 2019 Home Buyers and Sellers Generational Trends Report. This year's report is chock full of data culled from 7,191 responses to a 129-question survey. For the purposes of this article, we'll home in on the largest group of current homebuyers: millennials. Having [...]

By |2019-09-04T11:10:05-05:00September 6th, 2019|Categories: Marketing, Real Estate Agents|Tags: |