Marketing

Mentoring to Make Connections in Real Estate

As a real estate agent, you're always looking for new ways to make connections and to build your brand. One unique way to do so is by becoming a mentor. There's never been a greater need for mentors. Whether it's mentoring an intern, or grooming an up-and-coming associate, taking someone "under your wing" can be [...]

By |2018-09-18T13:25:03+00:00September 21st, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Keeping Prospects Engaged Until the Right Property Comes Along

Last week, we took a look at networking the old fashioned way. This is one way to leverage face-to-face interactions — particularly with businesses and professional colleagues — to generate solid referrals. Staying close to prospects requires more than just liking the client’s most recent Facebook post or tweet. Email is another worthy communication strategy, [...]

By |2018-09-12T14:24:08+00:00September 14th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Brush Up on Networking the Old Fashioned Way

It may be hard to believe, but the long hot summer of 2018 will soon be coming to an end. This means that Chamber of Commerce meetings, trade shows, industry conferences, and events are already scheduled for the fall. Are they on your calendar? Because adding to your database of potential clients and referral partners [...]

By |2018-09-04T15:07:43+00:00September 7th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

How to Convert More Online Real Estate Leads

Getting real estate leads from your website, Facebook page, or Instagram account is great — but that alone won’t equal more clients (or more commissions). Unless you have the tools and systems in place to cultivate those leads, nurture them, and convert them, they really won’t have an impact on your bottom line at all. [...]

By |2018-08-29T22:53:29+00:00August 29th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , , |

Holding onto Clients When Homes Are in Short Supply

I recently read that Starbucks will be bringing out their Pumpkin Spice Latte early this year. When the national coffee chain first introduced this now infamous drink it wasn't available until late October — just in time for Halloween. Last year, the rollout was moved up to late September. Now, the pumpkin-spiced treat is expected [...]

By |2018-08-22T16:10:33+00:00August 24th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Will You Achieve Your 2018 Goals?

With summer winding down, now’s a good time to revisit your annual business/marketing plan. Whether you’re part of a large brokerage or work independently, it’s important to recommit to your goals and recalibrate your strategy as needed. Has your marketing resulted in the amount of business you need to reach your year-end goal? A good [...]

By |2018-08-16T15:30:54+00:00August 17th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

12 Ways Your Phone Can Help Your Real Estate Business Grow

Apart from allowing you to call clients, organize your calendar, and play Candy Crush, your smartphone is a valuable asset when it comes to growing your real estate business. The potential for gaining new leads, selling more houses, and even growing your audience is right in the palm of your hand. Check out our list [...]

By |2018-08-15T09:12:56+00:00August 15th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , |

Why Downtime Is so Important to Your Real Estate Marketing

August is traditionally vacation month. A cool drink, a large body of water, friends, and family all help us to recharge and regroup. This summer in particular, with its oppressive heat and divisive political climate, make that much-needed break sound better than ever. I know you're already thinking, "Real estate agents always have a hard [...]

By |2018-08-08T11:27:07+00:00August 10th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Which Is More Important: The Loan Officer or the Lender?

The obvious answer to this question? Both. A lender should have the widest array of products with competitive rates and terms. Service should be exceptional from pre-approval to closing. After all, you want the very best for your client. But What About Your Needs? The loan officer (LO) plays a pivotal role in your relationships [...]

By |2018-08-14T10:38:58+00:00August 3rd, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Real Estate Agents: Meet the New and Improved For Sale Sign

One of the most overused words in marketing and media in general is the word “iconic.” If words themselves could be iconic, iconic would be, well, iconic. The term comes from the Greek word "eikonikos," meaning image or likeness. The English word first appeared in the 17th century and was used to describe the religious [...]

By |2018-08-09T15:44:16+00:00July 27th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

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