Property Listing Marketing and Advertising Tips

Beginner SEO Tips for Real Estate Agents

Beginner SEO Tips for Real Estate Agents

By Aly Yale / March 13, 2024
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For most Americans, the home search starts online. They hit the web, pull out their smartphone, and start looking for an agent to help in their quest. In some cases, they might even start searching for properties without an agent…

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Exploring Agricultural Real Estate: A Guide to Diversifying Portfolios

Exploring Agricultural Real Estate: A Guide to Diversifying Portfolios

By Kiara Taylor / March 11, 2024
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In a world where investment portfolios are as diverse as the investors themselves, agricultural real estate stands out as a unique and promising opportunity. For instance, the average price of an acre of farmland has gone from $186 to an…

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What Are Pop-Bys? (And Why They're An Effective Marketing Tool)

What Are Pop-Bys? (And Why They’re An Effective Marketing Tool)

By Embrace Home Loans Staff / February 14, 2024
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Every real estate agent needs to employ several different lead generation strategies to grow their business. While email drip campaigns and social media outreach are great places to start, there’s also something to be said for maintaining a personal connection…

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How to Write a Real Estate Listing Description (Like a Pro)

How to Write a Real Estate Listing Description (Like a Pro)

By John Chiappetta / March 27, 2023
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When you’re looking to list a property, you want to make sure that you’re highlighting all of its best features. After all, you want potential buyers to see all that your property has to offer! So, how do you write…

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Stand Out in the Spring Housing Market with One Easy Step

Stand Out in the Spring Housing Market with One Easy Step

By John Chiappetta / March 3, 2023
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It’s no secret that the spring housing market is one of the busiest times of the year for home sellers. If you’re thinking of putting your home on the market, you’ll want to do everything you can to ensure a…

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Follow-up Email Templates for Real Estate Agents

Follow-up Email Templates for Real Estate Agents

By Jon Clark / February 13, 2023
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Well-written, timely follow-ups are crucial to nurturing leads and bringing in a constant flow of customers. But actually writing out those follow-ups? Well, that’s harder than it looks — especially for a busy real estate agent. Not only will we…

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How to Host an Effective First-Time Homebuyer Seminar

How to Host an Effective First-Time Homebuyer Seminar

By Jon Clark / January 23, 2023
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Hosting a seminar for first-time homebuyers can be a great way to establish yourself as a knowledgeable local real estate pro, as well as drum up leads and new clients. Best of all? Those clients come with serious potential. Only…

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Tips On Selling Your Home Fast

Tips on Selling Your Home Fast

By John Chiappetta / November 25, 2022
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A short year ago, selling a home was about as fast and easy as thinking about listing it. Soon you’d have all-cash buyers beating on your door, no inspections, nada. Those days seem to be all but over and the…

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How to Choose a Lending Partner

How to Choose a Lending Partner

By Embrace Home Loans Staff / October 31, 2022
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Forming strong business relationships with a loan officer takes time and effort. These relationships are central to your performance and success and should never be under estimated or taken for granted. When it comes to choosing a lender or lenders, you want to look beyond just interest rates and product selection. Your clients are valuable and sharing them with a lender that can’t deliver puts future referrals at risk.

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Which Is More Important: The Loan Officer or the Lender?

Which Is More Important: The Loan Officer or the Lender?

By Embrace Home Loans Staff / October 19, 2022
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The obvious answer to this question? Both. A lender should have the widest array of products with competitive rates and terms. Service should be exceptional from pre-approval to closing. After all, you want the very best for your client. But…

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