Marketing

Saving Future Referrals When a Transaction Goes South

It’s been said a million times, but a successful real estate business is built on relationships. From real world networking to the virtual world of your website and social media, all your marketing efforts are focused on making new connections, building on current business, and leveraging past clients for referrals. In a perfect world these [...]

By |2018-07-11T13:21:20+00:00July 13th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

Easy Ways to Enhance Your Real Estate Listings

A great listing is the foundation for any property sale’s success — no marketing strategy, no outreach technique, and no open house event can make an impact without one. Fortunately, improving your listings and enhancing their value doesn’t have to take a whole lot of time or effort. In fact, with just a few extra [...]

By |2018-07-10T08:09:02+00:00July 10th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , , |

14 Features Your Real Estate Website Must Have

The importance of maintaining, refreshing, and properly curating your website should not be underestimated. Your website is the central hub for your real estate business and it should be the place where all links lead. Consistently adding new and informative content is great (and essential), but if you don’t have a solid foundation with the [...]

By |2018-06-27T09:42:18+00:00June 29th, 2018|Categories: Marketing, Real Estate Agents|Tags: |

A Mid-Year Look at the Housing Market

The end of June marks the close of the second quarter of 2018, and mid-year is a great time to reevaluate your Realtor® marketing plan. Here are some of the trends we're seeing: Is the economy heating up? Interest rates are rising slowly, the unemployment rate has dropped to 3.9% — the lowest it's been [...]

By |2018-06-12T14:52:56+00:00June 22nd, 2018|Categories: Marketing|Tags: |

Millennials Want to Buy — so What’s the Hold Up?

From time to time, you come across survey results that stop you in your tracks. In a recent and compelling article on the Scotsman Guide — "Help Homebuyers Reach New Heights" by CEO and founder of ValueInsured, Joe Melendez — four interesting metrics were cited: "In ValueInsured's latest quarterly Modern Homebuyer Survey, 79% of millennials [...]

By |2018-06-12T13:12:41+00:00June 15th, 2018|Categories: Marketing|Tags: |

Using Technology to Enhance Your Old School Methods

With millennials now making up the largest segment of homebuyers, technology — especially for real estate agents — is more important than ever. Millennials are tech pros, and they expect tech to be a part of virtually every transaction they embark on. And buying a home? That’s the granddaddy of all transactions. As a Realtor®, [...]

By |2018-05-24T11:50:08+00:00May 29th, 2018|Categories: Marketing, Real Estate Agents|Tags: , , , |

Why Instagram Should Be Part of Your Social Media Marketing

When we think of Instagram we tend to think first of the Kardashians, Taylor Swift, or Gigi Hadid. Instagram, however, isn’t just the home of famous models and entertainers. You can find beautiful photography posted by both professionals and amateurs. Also, as of September 2017, there are 800 million active users on Instagram — with [...]

By |2018-05-23T13:11:22+00:00May 25th, 2018|Categories: Marketing|Tags: |

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