Marketing

Permanent Renters: Another Trend Agents Should Be Watching

One of the most frustrating things potential first-time homebuyers and real estate agents face is a shortage of affordable single family homes. There are a number of reasons for this shortage. The most common reason is that people are remaining in their homes longer. Prior to the “Great Recession,” families usually moved an average [...]

By |2019-07-11T13:15:32-04:00July 12th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

8 Tips for Finding Your Perfect Real Estate Niche

Focusing on a specific niche of real estate can be a great career-booster. It can make it easier to find clients, help maximize your earnings, and make your entire job easier on the whole (you only need to know one part of the market!) But determining your niche? That’s not always easy. There are dozens [...]

By |2019-06-21T08:30:32-04:00July 9th, 2019|Categories: Marketing, Real Estate Agents|Tags: , , , |

One of Many Trends Real Estate Agents Should Be Watching

Many industries have already been disrupted or transformed by the internet and the technologies that enable it. Unlike those industries, which have been overtaken by new players, the real estate industry’s transformation is coming from within. This slow implosion comes as online real estate sites and lenders vie for the right combination of services and [...]

By |2019-06-26T08:57:48-04:00June 28th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Facebook Ads for Real Estate Agents: A Primer

Facebook ads can be an excellent way for real estate agents to expand their reach and bring in more potential leads. With its highly detailed targeting capabilities, advertising on the social platform lets you specify exactly who sees your ads (and where they’re located). You can also share ads across both Facebook and Instagram, even [...]

By |2019-06-19T13:56:11-04:00June 25th, 2019|Categories: Marketing, Real Estate Agents|Tags: , , , , |

Why You Should Pursue Professional Development

Continuing education is required to maintain your real estate license, but what about some real professional development? Building on your current knowledge base keeps the job interesting. Greater expertise sends employers and clients the message that you're not content to rest on your laurels. The benefits of professional development are real: Proficiency. Adding to your [...]

By |2019-06-19T11:42:33-04:00June 21st, 2019|Categories: Marketing, Real Estate Agents|Tags: |

4 Things to Know Prior to Negotiating a Home Purchase

As a real estate agent, you play a number of critical roles during the home buying process. You solicit new business, conduct open houses, and walk through your clients' homes to better understand their preferences. But, perhaps the most important role, is your ability to negotiate the final price and conditions of a client's home [...]

By |2019-06-05T15:46:41-04:00June 7th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

3 Things Real Estate Agents Need to Know About AI

Artificial intelligence (AI) has been the "next big thing" for a while now. AI brings machine intelligence to the analysis of all the "big data" that's being accumulated. While the real impact of AI on the real estate business may still be years away, understanding its capabilities and potential now will lead to new applications [...]

By |2019-06-05T13:39:13-04:00May 31st, 2019|Categories: Marketing, Real Estate Agents|Tags: |

Housing Market Update for May 2019

Spring has sprung — and with it, April housing numbers to give us some insight into current market conditions. Broadly speaking, home values continue to increase, inventory of existing homes remains light, interest rates remain unchanged, and with homes staying on the market on average 24 days, the seller's market remains strong. Even in the [...]

By |2019-05-23T09:38:57-04:00May 24th, 2019|Categories: Marketing, Real Estate Agents|Tags: |

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